Why is it important to rediscover our WildSole?

Well, where to start? Theres quite a few reasons I decided to start WildSole, but as you’ve probably gathered by now, I could ramble on for days so I’ll stick to 3 main things that inspired me…..

Firstly, as cringe as this may sound, I want to create a brand that inspires people to get out there and explore more. I hate how obsessed we have become by social media and screens in general and I thought it was about time I tried to change that. Don’t get me wrong, I love an Instagram binge as much as anyone, but I noticed more and more that I was feeling pretty empty from it….

Personally, I find that if I haven’t been in close proximity to a tree for a while (not a tree hugger, I swear) I start to forget who I am…… Not like a Friday night, had too many vodkas forget who I am, but more that I become tense and irritated by things that wouldn’t normally bother me…

I don’t know about you, but do you find that the more time you spend viewing other peoples lives, the more frustrated you become with your own? I end up comparing myself to the perfect instagrammer – she’s got a body to die for, sipping cocktails on a beach with male models tending to her & butterflies fluttering around her head, kind of perfect….. It’s silly, but I forget that actually, she’s probably got sand up her knickers and is worrying about her sunburnt nose and the slight bloat from that slice of sourdough bread she had for lunch. (I eat Aldi’s own but this girl – she’ll eat nothing less than a perfect batch of freshly prepped sourdough!)

Basically, what I’m trying to say is – we all too often look at other peoples lives and forget that they too, have the same worries, problems and insecurities as we do. I’ve found the only way to disconnect from this is to unplug and take yourself on an adventure, live in the moment, hug a tree if need be.

My point is, we get consumed too easily & I want to create a brand that inspires, but most of all I want to start a mission (imagine I said that in a deep mysterious voice – there you go, much more effective). No, on a serious note – I do. I want to get people out into nature and throw them into a forest. I wanna encourage people to follow their dreams and adventure until they realise how amazing this world really is (going all David Attenborough on you there – apologies).

I want people to put on a pair of WildSoles and feel like they can achieve anything. I want people to embrace their quirks but most of all, rediscover that WildSole we’ve all become so disconnected from..


Remember in a previous post I spoke of my time when I attempted to become all buddhist monkish? (not a word – I don’t care). Well, during this time I became obsessed with the Dalai Lama and I promised myself that if I had the opportunity to start something, I would do it with the aim of helping others…

I have my own ideas on how I would like to do this, but I’d love to hear your suggestions as to how you think WildSole could, not only inspire, but also help people too.

Pretty please comment below any suggestions, I’d love to hear your thoughts…?

Gem x